Seamless supporter Ragpiq has launched its clothing resale network in Melbourne, creating a new way to connect pre-loved clothing with resale businesses best placed to give it another life.
Australia’s pre-loved clothing market is growing. In 2024, local clothing reuse increased by 10% to 308 million garments, equivalent to around 11 pre-loved items for every Australian. The Australian second-hand clothing market was valued at around $812 million in 2024 and is estimated to reach $1.5 billion by 2032, according to market research platform Credence Research.
Growing this market requires practical ways to value, sort, sell and move garments. Ragpiq is testing one approach to this challenge.
Connecting clothing with the right resale business
Ragpiq describes itself as a resale network rather than a marketplace. Instead of asking individuals to list their own clothing and wait for a buyer, the network connects them with resale businesses.
The process begins with the owner filming their clothing on a phone. Ragpiq then values and prices each piece individually, using real sales data, and provides a fixed price. The owner can choose between receiving cash at handover or consigning the item to earn more when it sells.
The clothing is then collected or dropped off and routed to the resale store considered best placed to sell it. Ragpiq's software allows stores to list items across multiple platforms, including eBay, Depop and Vinted.
As Ragpiq co-founder Patrick White explains, the model is designed to remove some of the work involved in selling individual garments, “Selling one garment properly means photographing it, writing a description, pricing it, listing it, answering questions and posting the parcel. Ragpiq takes care of all of these tasks.”
Matching supply with demand
A key feature of the model is matching individual garments with businesses whose customers are most likely to want them.
A jacket that may not move through one store, for example, could be exactly what another store's customers are looking for. This approach increases the likelihood that clothing reaches a new owner rather than remaining in a wardrobe or being discarded.
What happens when a garment does not sell also matters. Ragpiq gives owners options including discounting and continuing to list the item, taking it back, selling it to the store or donating it, rather than sending it to landfill by default.
Circular business models in practice
One of the four Seamless priorities is supporting circular business models such as repair and resale, as they help Australians enjoy their clothing for longer.
Ragpiq's Melbourne launch is an innovative example of a new circular business model. Eleven partner stores were live at launch and more than 600 new accounts were opened in the first week. Ragpiq was also named one of eight global finalists, and one of two Australian businesses, in the 2026 eBay Circular Fashion Fund.
Ragpiq is currently operating home collection services across metropolitan Melbourne, with drop-off available outside the collection area.
Ragpiq is co-founded by Patrick White and Gwynn Kijkanakorn. Find out more at ragpiq.com.
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