Prioritising practical action and advocacy: our focus for 2026

January 28, 2026
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In this video, Seamless CEO Ainsley Simpson outlines the three key outcomes we’re prioritising in 2026.

This year, Seamless is focused on partnerships, practical action and alignment with global standards. Building on the initiatives we began in 2025, our work will focus on three key outcomes.

First, establishing the evidence base for a national clothing system. Second, advocating for mandatory participation across the sector. Third, increasing scheme participation and collaboration across the value chain.

Seamless is for everyone. Our focus is on building greater resilience for responsible brands, the reuse and recycling sectors, and for Australian people and nature.

We look forward to working with you to advocate for a level playing field and to collaborate on a more positive, circular clothing future in 2026.