National clothing benchmark
In 2023, Australians bought fewer new clothes and shopped for more second hand clothes, however over 222,000 tonnes of clothing was still sent to Australian landfill, reinforcing the need for urgent, systemic and lasting change.

It's time to come together to do better
The 2023 national clothing benchmark reveals that while individual organisations are making progress, and Australians are starting to change their buying behaviour, systemic change is urgently needed to reduce the amount of clothing that ends up in landfill. This can only happen when we all join forces.
1.4 billion
new items of clothing were sold in Australia in 2023
53 items
is the average number of new clothes each Australian bought
222,000 t
of clothing ended up in landfill in Australia in 2023
Achieving a circular clothing economy
Explore clothing circularity initiatives
Find out more about the initiatives from Seamless supporters that are changing the way we choose, enjoy and recycle clothing.