National clothing benchmark

In 2023, Australians bought fewer new clothes and shopped for more second hand clothes, however over 222,000 tonnes of clothing was still sent to Australian landfill, reinforcing the need for urgent, systemic and lasting change.

It's time to come together to do better

The 2023 national clothing benchmark reveals that while individual organisations are making progress, and Australians are starting to change their buying behaviour, systemic change is urgently needed to reduce the amount of clothing that ends up in landfill. This can only happen when we all join forces.

1.4 billion

new items of clothing were sold in Australia in 2023

53 items

is the average number of new clothes each Australian bought

222,000 t

of clothing ended up in landfill in Australia in 2023

Achieving a circular clothing economy

“We are seeing positive changes with organisations working on their own. Imagine what’s possible when we join together to achieve a common goal of a circular clothing economy in Australia by 2030.” Ainsley Simpson, Seamless CEO