Australian clothing benchmark
In 2024, Australians added more clothing to their wardrobes than ever before. We bought more new clothing compared to 2023 and sold or shared more second hand clothing. And while our wardrobes are filling fast, so is Australian landfill.

Now is the time for collaboration
While many organisations are making progress and Australians are increasingly buying second hand clothing, systemic change is urgently needed to transform to a circular clothing sector and significantly reduce the amount of clothing in landfill. This change can only happen when we all join forces.
1.5 billion
new items of clothing were sold in Australia in 2024
55 items
is the average number of new clothes each Australian bought
220,000 t
of clothing ended up in landfill in Australia in 2024
We all have an important role to play
The baseline for advancing Australia's circular clothing economy
The Seamless national clothing benchmark for Australia is the baseline to measure our progress towards a circular clothing sector in Australia.