Australian clothing benchmark

In 2024, Australians added more clothing to their wardrobes than ever before. We bought more new clothing compared to 2023 and sold or shared more second hand clothing.  And while our wardrobes are filling fast, so is Australian landfill.

Now is the time for collaboration

While many organisations are making progress and Australians are increasingly buying second hand clothing, systemic change is urgently needed to transform to a circular clothing sector and significantly reduce the amount of clothing in landfill. This change can only happen when we all join forces.

1.5 billion

new items of clothing were sold in Australia in 2024

55 items

is the average number of new clothes each Australian bought

220,000 t

of clothing ended up in landfill in Australia in 2024

We all have an important role to play

“The 2024 national clothing benchmark emphasises the scale of our collective challenge, and the significant opportunities to drive meaningful change. The transition to a circular economy is a shared responsibility. ” Ainsley Simpson, Seamless CEO