Why is Seamless needed?

Every year the Australian clothing industry manufactures and imports over 1.4 billion units of new clothing. That's equivalent to 56 items of clothing every year for every Australian, and most is made from non-renewable and environmentally problematic materials.

More than half of this clothing ends up in landfill in Australia, which amounts to 200,000 tonnes per year. The carbon footprint of clothing in Australia is estimated to be as much as 13 million tonnes per year. It’s also costing charities millions of dollars to sort through donations and dispose of unsaleable and unwearable items.

Systematic and transformational change is needed and this can only be achieved through industry collaboration across the entire clothing lifecycle.