Currently,the majority of the clothing industry in Australia follows a linear model, of take, make and dispose. Clothing circularity will be achieved when we start to value the investment in our clothes through how we choose, wear, share and care for our clothes. The clothing lifecycle then becomes circular, and follows a reduce, reuse, recycle model.

Our mission is to work collaboratively with every clothing brand and retailer, as well as government and the wider industry on the transformation towards a circular clothing economy in Australia by 2030. This will not only create exciting new business and employment opportunities, but it will prioritise nature by ensuring we significantly reduce the 888 million items of clothes (222,000 tonnes) of clothing we send to landfill in Australia each year – that’s the equivalent of 44,400 adult African elephants!