Your questions answered

Seamless is Australia's clothing product stewardship scheme. A stewardship approach recognises that the fashion and clothing brands who place clothes on the market are responsible for the entire life of that garment.

Seamless will enable the industry to do what no single organisation can do alone, which is to transform how we choose, enjoy and recycle clothing in Australia. It aims to make Australian fashion and clothing truly circular by 2030, and significantly reduce the 200,000 tonnes of clothing that currently goes to Australian landfill each year.

Every year the Australian clothing industry manufactures and imports over 1.4 billion units of new clothing. More than half ends up in landfill in Australia, which amounts to 200,000 tonnes per year. The carbon footprint of clothing in Australia is estimated to be as much as 13 million tonnes per year. 

In addition, on average, every Australian buys 56 items of clothing every year, most of which are made from non-renewable and environmentally problematic materials. It’s costing charities millions of dollars to sort through donations and dispose of unsaleable and unwearable items.

Systematic and transformational change is needed and this can only be achieved through industry collaboration across the entire clothing lifecycle.

Seamless takes a stewardship approach, which recognises that the fashion and clothing brands who place clothes on the market are responsible for the entire life of that garment, from design through to recycling or sustainable disposal.

Seamless will be funded by a 4 cent per garment levy paid by ‘stewards’ who are the clothing brands who become members of the scheme. If 60% of the market by volume sign up to the scheme, a funding pool of $36 million will be raised per year to transform the industry. These funds will be invested in four priority areas:  

1. Circular design: incentivising clothing design that is more durable, repairable, sustainable and recyclable
2. Circular business models: fostering new models for reuse, repair, rental, and services that prolong clothing life
3. Closing the materials loop: expanding clothing collection and and sorting practices for effective reuse and recycling
4. Citizen behaviour change: encouraging changed practices around clothing acquisition, use, care, and disposal

The recommendation is to allocate 75% of total funds raised to collecting, sorting and recycling clothing. This includes research and development into new recycling technology to develop a national system at scale, in partnership with the recycling industry. 

Activities driven by Seamless, stakeholders and citizens are projected to divert 60% of end-of-life clothing from landfill by 2027, which equates to 120,000 tonnes.

No. Seamless, is an independent, not for profit organisation registered as Clothing Stewardship Australia Ltd.

While the Seamless scheme design was created by a consortium led by the Australian Fashion Council with Charitable Recycling Australia, Queensland University of Technology, Sustainable Resource Use and WRAP UK, it is not operated by the Australian Fashion Council.

The Seamless Scheme Design and Roadmap to Clothing Circularity were launched in June 2023 at an event attended by the Minister of Environment and Water, the Hon. Tanya Plibersek MP. Seamless will commence operations on 1 July 2024.

From 1 December 2023 to 30 June 2024, the governance, systems and membership requirements necessary for Seamless to commence its operations are being established. Key activities include finalising the Seamless business plan and funding levy and inviting and recruiting members and supporters to join Seamless.

Clothing Stewardship Australia Ltd is known as Seamless. It was established by the Transition Advisory Group (TAG) with support and guidance from the Product Stewardship Centre of Excellence.

Members of the TAG include Seamless foundation members BIG W, David Jones, Cotton On, Lorna Jane, Rip Curl, R.M. Williams, the Sussan Group and THE ICONIC. Members also include the NSW Environment Protection Authority (EPA) and clothing industry representatives A.BCH, bassike, the Future Fashion Agency and the Australian Fashion Council, as well as supply chain specialists, Charitable Recycling Australia and the Waste Management and Resource Recovery Association.

The work of the TAG has been funded by the Seamless foundation members and the NSW EPA.

The Seamless Board of Directors will have at least three, and no more than fifteen Directors. They will comprise nominated representatives from each of the Seamless foundation members, a nominated representative from the Australian Fashion Council, at least two independent Directors that bring relevant specialist knowledge and skills across the clothing supply chain, at least one independent Director acting as Guardian of Nature, that brings relevant specialist knowledge and skills in relation to the natural world and the non-human species that inhabit it, and up to one independent Chair. The current Directors are: 

Independent Chair: Rosanna Iacono, The Growth Activists

Seamless foundation members:

• Kate Bergin, David Jones Pty Ltd
• Peter Bruce, Woolworths Group Limited trading as Big W
• Peri-Jane Crosbie, Internet Services Australia 1 Pty Ltd trading as THE ICONIC
• Anna Fowler, Lorna Jane Pty Ltd
• Rebecca Hard, ARJ Group Holdings Pty Ltd
• Angela Winkle, R.M. Williams Pty Ltd
• Nichol Wylie, Rip Curl Pty Ltd
• Michelle Pacey, Cotton On Australia Ltd

Australian Fashion Council Representative: Marianne Perkovic, Australian Fashion Council Chair 

Independent Director: Matt Davis, Salvos Stores CEO

Seamless has been designed as a voluntary scheme, which was the condition of the government funding that the Consortium received to design the scheme. However, feedback from industry during the consultation process, as well as evidence from similar schemes around the world, builds a compelling case for the introduction of co-regulation as the scheme matures.

The foundation members of Seamless are some of Australia’s largest and most iconic and progressive clothing brands and retailers. They are BIG W, Cotton On, David Jones, Lorna Jane, Rip Curl, R.M. Williams, the Sussan Group and THE ICONIC.

More than 250 clothing brands have registered their interest to join the Seamless scheme.

Seamless will be funded by a levy on every item of clothing placed on the market in Australia, which will be paid by clothing brands and retailers who become members of the scheme. From 1 July 2024, this levy will be 4 cents per garment.

While there are currently no plans to pass the levy on to consumers, even if all participants did so, the average Australian who buys 56 items of clothing a year would pay just $2.24 in total in one year.

Seamless has been designed to focus on the entire clothing lifecycle, from how clothes are designed, through to how they are used and then reach the end of their useful life. Changing the way an industry works means everyone has to work together, from fibre growers to the clothing brands and retailers, the charity sector, recirculators, recyclers and all levels of government. That’s why we included stakeholders across the value chain in the co-design process and why the scheme will support and fund activities across the clothing lifecycle. Seamless will also focus on how we increase and improve clothing sorting and recycling infrastructure, including viable end markets, through a well-considered action plan and funding model.

Unlike Redcycle, Seamless is not a recycling service offered by a for profit private organisation. Seamless will be managed transparently by an independent not for profit organisation in collaboration with brands, retailers, the charity sector, recyclers, government agencies, academic institutions and many more.

Seamless will also scrutinise downstream processing and invest in research and development to ensure viable markets for used clothing. They will also foster and incentivise brands to design for durability, reuse and repair, and encourage consumers to rethink how they acquire, use, care and dispose of their clothing.

The Hon. Tanya Plibersek, Minister for the Environment and Water for Australia has placed clothing textiles on the priority list for product stewardship.

Achieving clothing circularity will not be easy and will require change across the industry’s whole value chain. As such, a number of brands have chosen to take more time to consider how and when they will engage with Seamless. It is, however, very encouraging to see the growing number of brands and retailers who have expressed their interest in joining Seamless.

We are confident that once Seamless commences operations in July 2024 there will be a shared sense of momentum and excitement that will incentivise greater participation and a more collaborative approach to tackling the environmental and social impact of the clothing industry in Australia.

If your organisation is a fashion or clothing brand, we encourage you to register your interest to become a member of Seamless here.

We'll add you to our mailing list to ensure you receive the latest Seamless news and we’ll also get in touch with you directly with an update on your application.

Industry stakeholders including recyclers, reuse operators, technology suppliers, government agencies, professional services organisations and academics, are also encouraged to register to become supporters here.

The majority of the clothing industry in Australia follows a linear model, of take, make and dispose. Clothing circularity will be achieved when the clothing lifecycle becomes circular, and follows a reduce, reuse, recycle model.

A circular clothing industry in Australia is one where responsible stewardship and citizenship are embedded across the lifecycle from clothing design and production, through to consumption and recirculation.

As part of the design process for the Australian scheme, the consortium drew insights from the approaches taken by twelve clothing stewardship schemes around the world.

The European Union is leading the charge through pushing for mandatory Extended Producer Responsibility (EPR) policies for member states, as well as additional policy levers such as stricter regulation on sustainability communications and waste. There is one mandatory clothing product scheme in operation in France since 2007, and many in development at national or regional levels across Europe.

The United Kingdom has an industry and government co-led voluntary agreement in place, and both the United States of America and New Zealand have industry-led voluntary clothing stewardship schemes.

Many other countries including Hong Kong, Ghana, South Africa, India and the Netherlands provide diverse examples of how mechanisms and logics of clothing product stewardship are being used to harness industry power and agitate for change.

Australia has a number of product stewardship schemes already in operation. They include: Mobile Muster, an industry-led voluntary product stewardship scheme managed by the Australian Mobile Telecommunication Association (AMTA) which addresses mobile phone waste; Cartridges for Planet Ark, which is a national product stewardship scheme for printer cartridges; the Tyre Product Stewardship Scheme which promotes environmentally sustainable collection and recycling processes to develop viable local markets for tyre-derived products; and many other schemes for plastics and containers through to batteries and oil.